The aim of this short workshop is to develop an understanding of how to incorporate media relations into your marketing mix.

Do you want to know how to get exposure & growth for your business or brand through valuable column inches on or off line?

If you’ve decided exposure in newspapers, radio, television or publications on or offline would be good for you or your own business – this is a perfect short course for you.

This half-day workshop will give hints, tips and strategies to build a credible relationship with the modern day media.

This is an important step in building trust, relationships and a credible reputation with your current and future clients – the public – as long as you develop some understanding of how the media works.

Led by a journalist of 30 years’ experience – who has run her own media consultancy for the last ten years – Fiona Scott will help you understand:

*What are Journalists looking for?

*What makes a good story?

*What doesn’t make a story?

Embrace media relations for your business and start building your relationship with the public in the right way.

This workshop is ideal for sole traders, small business owners, inexperienced marketing executives, start-up entrepreneurs, charities, not-for-profits or self-employed freelancers.

For this short course, interactivity will be required. Please bring along one publication you’d like to be featured in or a laptop or tablet to share an online media outlet.

Teas and coffees will be available on the day. Lunch will not be provided but there is a cafe nearby for those who want to eat after the workshop. Feel free to bring any snacks you need. For further information email or