Introbiz was founded in January 2009 by Tracey Smolinski. Born in the heart of the recession, Introbiz is a contemporary success story.
Tracey came from an advertising background, and in 2007 she set out networking for the first time. She doesn’t mind admitting that she didn’t know how to network or what it was all about – or that, during her first three months, she got it very wrong!
As a sales executive, Tracey started with a sales approach, trying to sell to the room. ‘It didn’t work!’ she says. ‘I nearly gave up on it, but before I did, I took some very sound networking advice. Networking is about building relationships and trust.’
Once Tracey started to network in the right way, she realised how powerful networking can be. She went on to sell £100,000 of advertising revenue over the next six months. ‘Clearly, this was a very powerful way to increase anyone’s business,’ she says. ‘I noticed that there was a niche in the market and a great opportunity to set up my own networking business.’
Tracey had always had an entrepreneurial mind, but was a working mum first and foremost. Back in 2009, there were no networks out there that would bring together businesses and their target audiences. Introbiz was born from Tracey’s intention to place businesses with their target audiences at five-star events and locations.
Unsurprisingly, Tracey signed up lots of new companies to the Introbiz network! Then, in June 2010, Tracey met her husband Paul Smolinski. Paul was a regional manager in the retail industry for over 25 years, and had vast experience running large teams across the UK. Paul had thousands of business connections in South Wales, and he dressed many celebrities, football teams and business leaders with such brands as Hugo Boss, Canali and Ted Baker. Paul joined Introbiz as Operations Director in 2012.
Tracey is proud to be a Big Ideas Wales role model, encouraging young people to think in entrepreneurial ways is relevant whether they chose to work for themselves or others. She is also a member of the Professional Speakers Association.
Introbiz is now one of the most respected business networks in South Wales, hosting weekly networking events as well as Wales’ biggest business exhibition every autumn. Introbiz prides itself on attracting some of the largest brands in the UK and internationally as members and partners, meaning that we can connect SMEs with the larger corporations at our weekly networking events.
The Introbiz business network consists of hundreds of members, 300 exhibitors and thousands of visitors to our business events. If there is someone in the South Wales business community that you would like to speak to, then we can make that happen.